Super Retail Group Ea Agreement

Super Retail Group and EA Agreement: What You Need to Know

The Super Retail Group (SRG) is a leading retailer in Australia and New Zealand, known for its automotive, sports, and outdoor lifestyle brands. Recently, the company made headlines with the announcement of a new enterprise agreement (EA) for its employees. This agreement, which covers more than 12,000 workers across the group`s brands, has raised questions and concerns from various stakeholders. In this article, we`ll break down what the SRG EA entails and why it matters.

What is an enterprise agreement?

First, let`s define what an enterprise agreement is. In Australia, an EA is a collective agreement made between an employer and its employees, often represented by a union or bargaining representative. EAs set out the terms and conditions of employment, including wages, hours of work, leave entitlements, and other benefits. EAs must comply with the Fair Work Act 2009 and the National Employment Standards (NES).

EA negotiations can be lengthy and complex, as both parties need to agree on the terms that will apply to the workforce. EAs typically have a lifespan of three to four years, after which they can be renegotiated or terminated.

What does the SRG EA cover?

The SRG EA covers employees across the group`s brands, including Supercheap Auto, Rebel, BCF, and Macpac. The agreement was negotiated with the Shop, Distributive and Allied Employees` Association (SDA), a union that represents workers in the retail, fast food, and warehouse sectors.

According to the SRG, the new EA will provide significant pay rises for employees, with the lowest-paid workers receiving a 10% increase over the life of the agreement. The company also says that the EA includes improved penalty rates, additional annual leave entitlements, and enhanced parental leave benefits.

What are the concerns about the SRG EA?

Despite the SRG`s claims that the new EA is a win for its employees, some stakeholders have raised concerns about the agreement. The Australian Council of Trade Unions (ACTU) has criticised the SRG for negotiating the agreement with the SDA, which is seen as a pro-employer union. The ACTU claims that the SDA has a history of agreeing to subpar EAs that leave workers worse off.

Other stakeholders have pointed out that the SRG EA does not include a guarantee of no forced redundancies, which has become a standard clause in many EAs. The omission of this clause has led to fears that the SRG may use the EA to justify job cuts in the future.

What does the SRG EA mean for SEO?

As a professional, you may wonder what the SRG EA has to do with search engine optimisation. While the direct impact may be minimal, the agreement can indirectly affect SEO in several ways.

First, a happy and satisfied workforce can lead to better customer service and brand reputation, which can boost SEO. By providing better wages, benefits, and working conditions, the SRG may be able to attract and retain top talent, which can translate to better performance and profitability.

On the other hand, a disgruntled workforce can lead to negative reviews, social media backlash, and a damaged brand reputation, all of which can harm SEO. If the SRG EA fails to meet the expectations of its workers, it may result in lower employee morale and satisfaction, which can affect the customer experience and the bottom line.


The Super Retail Group`s new EA has generated both praise and concerns from various stakeholders. While the agreement includes significant pay rises and improved benefits for employees, its negotiation with the SDA and the absence of a no-forced-redundancies clause have raised red flags. As a professional, it`s important to understand the indirect impact that the SRG EA can have on brand reputation and customer service, which can affect SEO.